House of Dappers
A brand focused on fragrances and grooming products. Their beliefs are about making a scent that can create memories and bring up your soul. House of Dapper's approach is showing their products with eccentric visuals, yet still very close to the memories that the scent left behind.
01
Editorial
The editorial for House of Dappers is always exciting and challenging. From the idea and the technicality, it's always figurative but also unique. Figurative means the visual always shows the mood of the perfume's scent, but we need to make it unique and elevated. For example, in the sartorial absolu, the scent is fresh, musky, and powdery, but the visual shows the mood of relaxing and enjoying the earth's wonder.
02
Promotion
This is part of the campaign for the House of Dappers reborn. Since the brand was inactive and back with a new perfume collection. The project for the promotion is to show the lifestyle and the daily mood of the brand and the perfumes. To make the campaign we worked as a team dynamically to plan and make from the copywriting to the photo that was needed.
03
Video
These videos are part of the campaign for the Indonesian scent collection, which Sigaret Kretek and Teh melati. For this collection, we want to make it a bit of comedy and put the usual daily things that really close to Indonesian people.
For Sigaret Kretek we want to show that we're in Warkop to enjoy the afternoon, but instead of smoking, it's better to enjoy it with the scent of Sigaret Kretek. In the video, I made the punchline "Smoking kills, Perfumes chill" to show that enjoying your day with Dapper's perfumes is better.
For the teh melati, we want to show that the scent of tea we usually consume is also available in perfumes. So we add a tag line "Teh Melati, harumnya sampai ke hati"
